Just over here working away

I’m sure that you’ve heard the old saying, “do what you love and you’ll never work a day in your life”. For many people this is more stress inducing than it is helpful. There is something about the connection between work and happiness that is simply unavoidable. If we aren’t honest about the subject I think it will feel painful for many of us.

The reality is that our mindset is most critical at this point. The secret to future income, wealth and reward is to be doing something that makes us feel alive. As humans we can define our very identity by what we think about and what we do, not what we watch, or listen to.

How often are you asked, “so what do you do?”

We can all admit that who we are is linked to what we work at. I can honestly never think of an instance where I met a happy person who hated their job, can you?

An Audience of 4 Billion

For as long as I can recall I have been fascinated by culture.

Pop Culture. Internet Culture. Ethnic, national and geographical cultures. All of it.

The ongoing expansion of technology in the lives of people from all over the world means that cultures are interacting more easily than ever before. That implies a critical idea for those of us in marketing. We should assume that our content is being seen by non-English speakers. How do we build with everyone in mind?

Just to emphasize this point:

75% of internet users are non-English speakers

50% of internet content is in English

Of course AI can help to make up for the difference with translation, dubbing etc. But let’s challenge ourselves with something, can we design marketing content that doesn’t need translation?

It seems pretty clear that aiming at an audience of 4 Billion people (the 75% of internet users) could produce the kind of growth we are looking for.

Charlie Chaplin Would be in His Heyday

If you are working to grow an audience this will be an interesting conversation to tune into. Colin and Samir wrangle the founder of the largest media platform to sit down and have a conversation with one of the largest media creators on the planet— Mr. Beast.

Here’s what I observed, for both Mark and Jimmy, growth in the future is disproportionately not English consumers. The age of a global audience is upon us. And one of the observations of Mr. Beast is that Meta content where he’s not speaking is significantly higher performing.

I realize that you are brilliant, so it’s probably no surprise, but this episode was added to our Spotify playlist. Have you checked it out?

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